The career overview of director Laurence Shanet

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Laurence Paul Shanet is a highly successful commercial and film director who has directed music videos, internet content, stage plays, and commercials like Pepsi, Volkswagen, and Starburst. His extraordinary work has won him accolades like the 2004 Young Director Award at the Cannes Lions International Festival and is still a part of the permanent collection of the Museum of Modern Art.

Son of composer Howard Shanet, Laurence originally worked under the name Kranky along with his directing partner David M. Rosenthal up to their series of spots for Master Cabbie. The duo split in 2003 but Laurence Shanet still uses “Kranky” as his working moniker and production name. He is credited as “Laurence Shanet” or “Larry Shanet”.

Laurence Shanet in all his swag.

He is also equally famous for his entertainment projects along as his advertisement projects. He was the Head Writer and co-creator of the animated series "Badtime Stories" and, in 2002, he directed the popular Off-Broadway play "Connections", a comedy about internet dating.

Apart from the AICP in 2004, Shanet has won CFP-E (Commercial Film Producers of Europe) Cannes Lions Festival Young Director Award in 2004, Regional Addy Awards - Gold - Television Campaign in 2006, and Regional Addy Awards - Best of Show in 2006.

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